This Privacy Policy explains how Virtually By Mo Academy, a division of Virtually By Mo ("we", "us" or "our"), collects, uses, shares and protects personal information when you visit academy.virtuallybymo.com, purchase a product, enrol in training, join a waitlist or book a strategy session.
We are based in Lagos, Nigeria and act as the data controller for the personal information described in this Policy. You can contact us at [email protected].
1. Information we collect
We may collect the following categories of personal information:
Identity and contact information, such as your name, email address, telephone number, country and billing details.
Purchase and transaction information, including the product or service purchased, payment status, amount, currency and transaction reference. We do not normally receive or store your full payment-card details.
Booking and service information, such as your selected appointment time, answers submitted through booking or intake forms, and notes needed to provide a strategy session.
Account and learning information, including login details, course enrolments, module progress, submissions and support requests where an account or learning portal is provided.
Marketing preferences, such as whether you have agreed to receive promotional emails and whether you later unsubscribe.
Technical and usage information, such as IP address, browser type, device information, pages visited, referral source and cookie identifiers.
Communications you send to us, including emails, enquiries, feedback and testimonials you choose to provide.
2. How we collect information
We collect information directly from you when you complete a form, make a purchase, join a waitlist, book a session, create an account or contact us. We may also collect limited technical information automatically through cookies and similar technologies. Payment, website, email, booking and learning-service providers may send us information needed to complete your transaction or provide the service.
3. Why we use your information and our lawful bases
We process personal information only where we have a lawful basis. Depending on the activity, we use it to:
Perform a contract with you, including processing orders, delivering digital products, providing course access, managing bookings and responding to service-related requests.
Comply with legal obligations, including accounting, tax, fraud-prevention, consumer-protection and data-protection requirements.
Pursue legitimate interests, such as maintaining website security, improving our products, keeping appropriate business records and understanding how customers use the Academy, where those interests do not override your rights.
Send marketing communications where you have consented or where another lawful basis permits it. You may unsubscribe at any time.
Use a testimonial, photograph or other promotional contribution when you have given permission for that specific use.
4. Payments
Payments are processed by third-party payment providers. They collect and process payment details under their own privacy notices and security terms. We may receive confirmation of payment, transaction identifiers and limited billing information, but we do not normally store complete card details.
5. Cookies and similar technologies
Our website and service providers may use cookies, pixels and similar technologies to make the website function, remember preferences, measure website performance and support marketing. Where required, non-essential cookies will be used only with your consent. You can manage cookies through the website's cookie controls, where available, and through your browser settings. Blocking some cookies may affect website functionality.
6. When we share information
We do not sell or rent your personal information. We may share only what is reasonably necessary with:
- Website, funnel, customer-relationship, email, scheduling, video-conferencing, course-hosting, cloud-storage and analytics providers that help us operate the Academy.
- Payment processors, banks and fraud-prevention providers that support transactions.
- Professional advisers, contractors or support providers who are bound by appropriate confidentiality or data-protection obligations.
- Regulators, courts, law-enforcement agencies or other parties where disclosure is required by law or reasonably necessary to protect legal rights, safety or security.
- A buyer, successor or adviser if the Academy or its relevant assets are involved in a genuine business sale, restructuring or transfer, subject to appropriate safeguards.
7. International transfers
Some service providers may process information outside Nigeria, including in the United Kingdom, European Economic Area or United States. Where personal information is transferred internationally, we take reasonable steps to use lawful transfer mechanisms and appropriate safeguards required by applicable data-protection law.
8. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing products and services, maintaining transaction and learning records, resolving disputes and meeting legal, accounting or tax requirements. Retention periods vary by record type. When information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it.
9. Security
We use reasonable administrative, technical and organisational safeguards designed to protect personal information. However, no website, email or online transmission is completely secure, and we cannot guarantee absolute security. If we become aware of a personal-data breach, we will assess and respond to it in accordance with applicable law.
10. Your rights
Subject to the Nigeria Data Protection Act 2023 and other applicable laws, you may have the right to:
- be informed about how your personal information is used;
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion or restriction of processing in appropriate circumstances;
- object to certain processing, including direct marketing;
- withdraw consent at any time where processing is based on consent;
- request data portability where applicable;
- not be subject to a decision based solely on automated processing where the law provides that protection; and
- lodge a complaint with the Nigeria Data Protection Commission or another competent supervisory authority.
To exercise a right, email [email protected]. We may need to verify your identity before acting on a request. Withdrawing consent does not affect processing that was lawful before withdrawal.
11. Marketing communications
You can stop promotional emails at any time by using the unsubscribe link in an email or contacting us. We may still send essential service messages relating to a purchase, booking, account or legal matter.
12. Children's privacy
The Academy is intended for adults. A person under 18 should use the website or purchase a product or service only with the involvement and permission of a parent or legal guardian. We do not knowingly collect personal information from a child without appropriate authorisation. If you believe a child has provided information improperly, please contact us.
13. Third-party links
Our website may link to third-party websites or services. Their privacy practices are governed by their own notices, and we are not responsible for their content or handling of personal information.
14. Changes to this Policy
We may update this Policy when our practices, services or legal obligations change. The current version will be posted on the website with its effective date. Where a change is material, we will take reasonable steps to provide additional notice.
15. Contact and complaints
Questions, requests or complaints may be sent to:
Virtually By Mo Academy
Email: [email protected]
Location: Lagos, Nigeria
If you are not satisfied with our response, you may lodge a complaint with the Nigeria Data Protection Commission through its official channels at ndpc.gov.ng.