Certified OBM & Systems Strategist
Operations & Systems
Portfolio
I am Mo, a Certified OBM and Systems Strategist. I lead the backend operations of coaching and service businesses so you can grow without holding everything together yourself.
The person behind the operations
I am Modupe, known as Mo. A Certified OBM and Systems Strategist with over seven years of experience running the backend of coaching and service businesses. I know what it feels like to do operations-level work without the title or the rate to match it. That experience shapes how I work with every client.
I work with coaches and consultants across the US, UK, and EU who are generating consistent revenue but running on a backend that has not kept up with their growth. My job is to change that.
I follow a framework I call C.A.L.M, because operations should feel calm, not chaotic.
Built for businesses that have outgrown their backend
I work best with coaches, consultants, and service-based business owners who are growing faster than their systems can keep up with.
Leads are slipping through the cracks or follow-up is inconsistent
Launches feel chaotic and you are rebuilding from scratch each time
Onboarding is manual, slow, or gives clients a patchy first impression
You have a team but no clear system for who owns what
You want to step back from the weeds but the business is not set up to let you
Your backend is patchy, disconnected, or has not been properly built
How I support you
From ongoing operations leadership to focused one-off builds, here is how we can work together.
Ongoing operations leadership for coaches and service businesses who need consistent backend support. I manage your team, oversee delivery, coordinate projects and launches, and keep the business running without you holding it all together.
- Day-to-day operations management so nothing slips
- Team management, accountability, and coordination
- Project and launch planning and execution
- KPI tracking and regular reporting
- Systems review and ongoing operational improvements
- Acting as operational point of contact for your team
A focused two-hour deep dive into the backend of your business. We walk through your systems, delivery, team structure, and tech to surface inefficiencies, bottlenecks, and missed opportunities. You walk away with a clear picture and a prioritised action plan.
- Two-hour deep-dive operations review call
- Full walkthrough of your backend and workflows
- Prioritised summary of what to fix and where to focus
- Personalised Loom video recap of findings
- 30-minute follow-up session
- 50% upgrade credit toward an OBM retainer
Focused implementation days for when you want progress fast. Choose from a Client Journey build or a Launch Systems build. Everything is scoped, built, and handed over in a single day.
- Client Journey VIP Day: full onboarding and client experience build
- Launch VIP Day: complete launch system from opt-in to follow-up
- Platform setup and integrations included
- Loom walkthrough and written handover
- Post-day support window
Done-for-you backend implementation for coaches. I assess your setup, recommend the right tools, build everything properly, and hand it over clearly.
Coordinated, repeatable launch systems that are not dependent on you holding everything in your head.
Clear processes and handover documentation so your team can work without you in every conversation.
Clear pricing for every stage
Pricing shown in GBP. USD pricing available on request.
Consistent operations leadership, project coordination, team management, and systems support. Scoped around your business needs, not a time block.
A full backend audit with a prioritised action plan. 50% of the fee is credited toward an OBM retainer if you continue within 30 days.
Complete client onboarding and journey system built and handed over in a single focused day.
Full launch system built from opt-in through to post-launch follow-up. Ready to run and repeat.
Selected builds
Five examples of what this looks like in practice, across different business types, tools, and problems.
Onboarding admin reduced from 2 to 3 hours to under 20 minutes per client. Clients move through a fully automated proposal to welcome journey.
A fully repeatable launch system reused across three consecutive launches with consistent onboarding and clear lead visibility at every stage.
One clear command centre for the business. Over five hours per week of mental load and coordination time recovered.
Each campaign runs as a self-contained repeatable system. Leads tracked and routed correctly across quiz, workshop, and webinar entry points.
A phased operations build covering CRM setup, website integration, structured pre-work collection, and automated session sheet generation. One trigger word creates a clean organisation sheet from master data instantly.
What clients say
Mo is the person who keeps the entire business humming. She sees things before they happen, keeps projects moving without needing to be asked, and somehow makes it all look effortless. If Mo says she has got it, she has got it. No drama, no chasing, no confusion. Just done. The amount of mental space she frees up is unreal. If you are lucky enough to work with Mo, hold onto her tight.
Amanda Hyde-Pierce
Business Strategist
"Modupe has provided consistent support for over three years. Fine attention to detail, works quickly and efficiently, and has handled some very sensitive work. She is so easy to work with. Highly recommend."
Amy
Optimal State
"Mo is a star. The most reliable help I have ever had. Reliable, trustworthy, and incredibly flexible. She helped better our operations, improved our team, and implemented effective systems that grew our business."
Samuel
CRO Gurus
"Working with Mo was a wheel-turner for my business. She helped me see beyond my limitations and implement strategies to scale. I am now earning more, working less, and feeling more fulfilled."
Sarah
SFY
"Absolutely wonderful to collaborate with. Whenever there is a specialised operational task, Mo is my top choice. Her expertise and dedication consistently deliver exceptional results."
James
BIFS
"She helped us implement effective SOPs and automation tools. Her ability to understand our challenges and provide solutions made a huge difference in our workflow efficiency and team performance."
Bryce
Kalmly
"We brought Mo on board as our Online Business Manager, and her performance was exceptional. She expertly managed our task lists, demonstrated impressive organisational skills, and tackled every challenge with dedication. A remarkable OBM and a valuable asset to any business."
Neeraj
Owl Group
The C.A.L.M Framework
I created and follow a framework I call C.A.L.M, because operations should feel calm, not chaotic.
We start by surfacing your real priorities, vision, capacity, and the metrics that actually matter. Every loose thread is identified before anything is built.
We match people, tools, and timelines to those priorities. Everyone knows their role and every task has clear context and ownership.
Whether it is day-to-day operations or a big launch, I drive execution and follow-through so you can show up to deliver, not micromanage.
Systems are not set and forget. We keep the backend steady through regular check-ins, ongoing optimisation, and documentation so nothing slides back into chaos.
Platforms I work with
A selection of the tools I work across. This list is not exhaustive and I am continuously expanding my skill set.
- Dubsado
- HoneyBook
- GoHighLevel
- HubSpot
- Zoho
- Pipedrive
- ClickUp
- Asana
- Notion
- Monday
- Trello
- Teamwork
- Kajabi
- Teachable
- Thinkific
- WordPress
- Wix
- Squarespace
- ConvertKit
- ActiveCampaign
- MailerLite
- Mailchimp
- Klaviyo
- Zapier
- Make
- Google Apps Script
- Calendly
- Acuity
- Google Booking
- Doodle
- Slack
- Zoom
- Voxer
- Skype
- Google Suite
- Microsoft Office
- Notion
- Scribe
- Waybook
How we get started
If this resonates and you would like to explore working together, here is what happens next.
20 to 30 minutes. We clarify your top priority, what support you actually need, and whether a retainer, VIP day, or review makes the most sense.
I send a clear scope, deliverables, timeline, and pricing. No ambiguity about what is included or what we are working toward.
Once confirmed, we start with access, priorities, and an operational review to map what is working, what is leaking, and what we fix first.
Ready to stop holding everything together yourself?
Book a discovery call and let us figure out what your business actually needs.
Book a Discovery Call